1. Introduction
This Cookie Policy explains how Menthera ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website and use our mobile application. This policy should be read in conjunction with our Privacy Policy.
By continuing to use our services, you consent to our use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website or use an application. Cookies help websites and apps:
- Remember your preferences and settings
- Understand how you interact with the service
- Improve user experience and performance
- Provide personalized content and features
- Measure and analyze traffic and usage patterns
Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until manually deleted).
3. Types of Cookies We Use
3.1 Essential Cookies
Purpose: Required for basic service functionality
These cookies are necessary for the website and app to function properly. They enable core features such as:
- User authentication and account access
- Security and fraud prevention
- Load balancing and performance optimization
- Session management
Note: Essential cookies cannot be disabled as they are required for the service to work.
3.2 Functionality Cookies
Purpose: Remember your preferences and settings
These cookies allow us to remember choices you make and provide enhanced features:
- Language preferences
- Theme settings (light/dark mode)
- Notification preferences
- Display preferences and customization
- Previously selected AI companions
3.3 Analytics Cookies
Purpose: Understand how users interact with our service
These cookies help us analyze usage patterns to improve our service:
- Pages visited and time spent on each page
- Features used and user journey paths
- Error reports and performance metrics
- Demographic information (aggregated and anonymized)
- Traffic sources and referral information
Providers: Google Analytics, Mixpanel
3.4 Performance Cookies
Purpose: Optimize service performance and speed
These cookies help us monitor and improve technical performance:
- Page load times and response times
- Server performance metrics
- Error tracking and debugging
- API response times
- Resource usage optimization
3.5 Advertising Cookies
Purpose: Deliver relevant advertising
These cookies may be used to show you relevant ads on third-party platforms:
- Display targeted advertisements
- Measure ad campaign effectiveness
- Limit ad frequency (frequency capping)
- Track conversions from ads
Providers: Google Ads, Facebook Pixel, LinkedIn Insight Tag
4. Similar Technologies
In addition to cookies, we may use other tracking technologies:
4.1 Web Beacons
Small graphic images (also known as "pixel tags" or "clear GIFs") that work with cookies to help us understand user behavior and email campaign effectiveness.
4.2 Local Storage
HTML5 local storage and session storage allow us to store data locally in your browser for faster access and improved performance.
4.3 Mobile SDKs
In our mobile app, we use software development kits (SDKs) that collect information similar to cookies, including:
- Device identifiers (IDFA for iOS, GAID for Android)
- App usage analytics
- Crash reporting and diagnostics
- Push notification tokens
5. Third-Party Cookies
Some cookies on our service are set by third-party service providers. We work with the following categories of third parties:
Analytics Providers
Google Analytics, Mixpanel, Amplitude
Purpose: Measure and analyze user behavior and traffic
Advertising Partners
Google Ads, Facebook, LinkedIn
Purpose: Deliver targeted advertising and measure campaign performance
Customer Support
Intercom, Zendesk
Purpose: Provide live chat support and customer service
Payment Processors
Stripe, Apple Pay, Google Pay
Purpose: Process payments and prevent fraud
We do not control these third-party cookies. Please review the privacy policies of these providers to understand how they use cookies.
6. Managing Your Cookie Preferences
You have several options to control and manage cookies:
6.1 Cookie Consent Manager
When you first visit our website, you'll see a cookie banner allowing you to accept or customize your cookie preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Privacy, search, and services → Cookies
6.3 Mobile App Settings
In the Menthera mobile app, you can manage tracking preferences:
- iOS: Settings → Privacy → Tracking
- Android: Settings → Privacy → Ads
- In-App: Settings → Privacy → Data Collection Preferences
6.4 Opt-Out Tools
You can opt out of specific tracking services:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Advertising: Digital Advertising Alliance Opt-Out
- Network Advertising: NAI Opt-Out Tool
7. Impact of Disabling Cookies
If you disable or block cookies, you may experience:
- Inability to log in or access certain features
- Loss of personalized settings and preferences
- Reduced functionality or degraded user experience
- Need to re-enter information on each visit
- Inability to use shopping cart or payment features
Essential cookies are required for the service to function and cannot be disabled without preventing core functionality.
8. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want to be tracked. Currently, there is no industry standard for responding to DNT signals. At this time, our website and app do not respond to DNT signals, but we respect your privacy choices as described in this policy.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top
- Sending you an in-app notification or email (for significant changes)
10. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Menthera Privacy Team
Email: privacy@menthera.com
Phone: +1 (555) 123-4567
Address: 123 Wellness Street, San Francisco, CA 94102
11. Additional Resources
For more information about cookies and online privacy: